Backlight 2.0. Take the guesswork out of internet video marketing.
Your organization has some video. You don't know where all of it is and even if you did, you're not sure what you'd do with it. You think your website is a good place to start, then your blog, your e-mail campaigns, your social networking sites, and don't forget your sales team. How are you going to manage all of this? Introducing Backlight 2.0.
One-stop Video Management
Stop wondering where all your videos are. With Backlight 2.0 it's easy to manage all your video assets in one place and convert them into web-ready formats.
Embed and Play
Whether you're embedding one video or a group of videos integrating with your website is as simple as "copy and paste."
Integrate everywhere
Get more value from every video. Backlight 2.0 makes it easy to integrate video with your website, blogs, e-mail campaigns, social networking sites, and even your sales team.
Track Engagement
Impress your boss and improve your decision making with detailed video analytics that spell out how video is strengthening relationships, boosting conversions, and increasing sales.
SEO Compatibility
Every time you embed a video with Backlight 2.0, you're taking advantage of the latest in video search engine optimization. Let us be your video SEO expert.
Save on IT
Free up your "techies" by enabling your marketing team to manage your online video. Anyone can do it with our intuitive interface and the reliability of a world-class content delivery network.
Internet video marketing A-to-Z
Cantaloupe can help with your entire internet video marketing strategy. You saw how Backlight 2.0 makes it easy to put video on the internet, now take a look at how we can produce your web video.
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