Platform We give you Backlight, a software platform that powers the whole process
Backlight is a software platform in the cloud that powers the online video process. It helps you plan your video strategy and supports the video production process with video-specific project management tools. Then, Backlight helps you publish and distribute your videos online. And, it gives you access to detailed video analytics that help you make informed decisions.
Strategic planning tools
Backlight enables you to manage a video from idea to results. It gives you one place to manage your video plans.
Video production management
Backlight video-specific project management tools allow you to keep track of videos throughout the production process. Video information such as characters, locations, style, and tone is stored in one place. And you're also able to request and capture feedback from key stakeholders during the video review process as well as manage approvals.
Video encoding and hosting
Backlight automatically converts videos to the right format and gives you reliable and scalable video hosting using a content delivery network (CDN).
Video players and layouts
Backlight enables you to easily create video layouts and playlists with the right branding. You can easily place ads and calls to action in and around your videos. And the video player allows your viewers to share videos with their friends and colleagues.
Embed video anywhere
Backlight makes it easy for marketers to put videos everywhere--your website, blog, emails, and social media sites.
Powerful analytics
Backlight gives you detailed video analytics so you can understand what videos are working and what's not. You'll understand what video content is most engaging, which channels are driving the most views, and which videos are being shared the most.
What does Backlight do for you?
No technical expertise requiredBacklight is built for marketers so that you can control your video presence without involving your IT team. And since it's delivered in the cloud, there's no need for expensive IT investment either.
Powers the whole online video process to drive results
Backlight doesn't just host your videos or only give you a nice video player. It helps you plan your video strategy, allows you to analyze what videos worked and which ones didn't and everything in between. Ultimately helping you be successful with your online video strategy so that you will see results.
Keeps you up with the latest online video technologies
Backlight takes the guesswork out of online video by automating best practices, which means your team doesn't have to keep up with changes to video technologies. Everything from video formats to players to mobile delivery to SEO are all automated for you.
Understanding the five hurdles of online video
Our webinar will show you what you must do to achieve success.
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