Backlight FAQs

  • Is Backlight compatible with Web 2.0 sites?

    Definitely. Backlight enables you to post your videos to video sharing sites and social networks. Share with a friend, link, and embed functionality enables viewers to distribute your videos where they want to.

  • How does Backlight make my videos SEO compatible?

    Backlight's video and layout embed code is configured to include video keywords, title, and description. Each video has a unique, descriptive URL to allow for better search indexing. Backlight also utilizes Google's video sitemaps, enhancing the ability of Google's video search engine to index your videos.

  • Can I embed video in my email marketing campaigns?

    You can embed video "play buttons" in your email marketing campaigns. Once the email recipient clicks the play button, the video will start playing. Although we support many email marketing applications, we have partnered with industry leader ExactTarget to make it really easy to embed play buttons in emails.

  • Does Backlight utilize a content delivery network (CDN) to deliver videos?

    You want your videos viewable at all times. That's why videos managed in Backlight are delivered to your audience via content delivery networks (CDN) specifically designed for peak loads, speed, and performance. Backlight utilizes Amazon Web Services and Limelight Networks to ensure your videos in the cloud are always available.