Backlight & Delivra:
embed video in email, track who watches it
Cantaloupe's online video platform, Backlight, allows non-technical marketers to get more use out of their video. Delivra's email marketing software helps organizations create, track, and send email programs. Together, they simplify the use of videos in email and provide powerful tracking information.
Easily Incorporate Video and Email
Embed Backlight's video "Play Buttons" directly from Delivra's interface with one-click simplicity.
Campaign Video Tracking
Track video impressions, starts, and completed views for each email campaign and subscriber.
Generate Higher Engagement
Clients who send regular video emails consistently see higher click-through rates over text only emails.
Ready to Learn More?
Request a demo or check out our Backlight page
