Story Development Process

How we develop your authentic stories:

We start with what we call your Commitment Statement. What are we committed to telling your audience? What do we want them to walk away with once they are done watching your video? Once we know the commitment, then everything else should push towards that statement or it doesn't belong.

01: Start with the end

This is your Commitment Statement. At a minimum, each story better have this.

02: Skeleton

All other elements surrounding your story: characters, video ops, style, rhythm, etc.

03: Blessed by you

Gathered elements are orchestrated and presented back to you for approval.

04: Marching Orders

Approved, now have who, what, where, why and how for shooting and editing