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3 X WEEK

FRAN
TRL
MATERNITY
Trailer Video
TRL
GENERAL CARDIOLOGY
Trailer Video
TRL
ORTHO TJR
Trailer Video
TRL
RILEY PEM
Trailer Video
SAT
EXPANDED SERVICES
Satellite Video
SAT
SERVING THE COMMUNITY
Satellite Video
SAT
24/7 CARDIAC CARE
Satellite Video
SAT
WHY WE OUTPERFORM
Satellite Video
SAT
WE'RE DOUBLING
OUR SIZE
Satellite Video
SAT
THE NEW TOWER
Satellite Video
SAT
FROM BOUTIQUE TO
FULL SERVICE
Satellite Video
SAT
A VIEW FROM
THE ROAD
Satellite Video
SAT
OPENING
OCTOBER 30TH!
Satellite Video
SAT
THE FEATURES YOU'RE LOOKING FOR
Satellite Video
SAT
SAME GREAT CARE CLOSER TO HOME
Satellite Video
SAT
INVESTING IN THE FISHERS COMMUNITY
Satellite Video
EVERGREEN

DAN
ANC
THE OVERARCHER
Anchor Video
UTL
MATERNITY
Utility Video
UTL
GENERAL CARDIOLOGY
Utility Video
UTL
ORTHO TJR
Utility Video
UTL
RILEY PEM
Utility Video
1 X MONTH

CLAIRE
UTL
MATERNITY
CLIENT STORY
Utility Video
OPTIONAL
UTL
GENERAL CARDIOLOGY
CLIENT STORY
Utility Video
OPTIONAL
UTL
ORTHO TJR
CLIENT STORY
Utility Video
OPTIONAL
UTL
RILEY PEM
CLIENT STORY
Utility Video
OPTIONAL
1 TIME

BOB
ANC
THE OVERARCHER
Anchor Video
REPURPOSED

CUSTOM STORY CONFIGURATOR FOR :
INDIANA UNIVERSITY HEALTH
IU Health Fishers is expanding from a boutique hospital to a full-service regional destination for care—doubling its campus size and adding key services in maternity and pediatric emergency added onto the already strong cardiovascular and orthopedics offerings. A centerpiece video led by CMO Dr. Stevens will offer a virtual tour and overarching message, while individual service videos will highlight what sets each program apart, including 24/7 cardiac care, fellowship-trained orthopedic specialists, a dedicated pediatric ER, and a brand-new maternity center with trusted physicians. Together, the series emphasizes IU Health’s commitment to the Fishers community: the same great care, now even closer to home and more comprehensive than ever.
Core messaging themes across all videos: • "IU Health is investing in the Fishers Community" • "Close to home, complete in care" • Same trusted care, newly expanded" • "What's made us great is still here-now we're even better."