2 X WEEK
FRAN
TRL
THIS IS HOME
Trailer Video
SAT
DAY IN THE LIFE OF A CAREGIVER
Satellite Video
SAT
RESIDENT STORY:
MY NEW CHAPTER
Satellite Video
SAT
FAMILY TESTIMONIAL:
PIECE OF MIND
Satellite Video
SAT
LEADERSHIP MESSAGE:
IT'S ABOUT PEOPLE
Satellite Video
SAT
QUALITY JOURNEY: BEHIND THE SCORE
Satellite Video
EVERGREEN
DAN
Core Video Series Concept: “This is Home”
A branded series title that reflects the emotional goal: helping families see this as a *home*, not a facility
Tone: Warm, intimate, hopeful, trustworthy
Look: Natural light, close-up footage, virtual moments
ANC
THIS IS HOME
Anchor Video
UTL
DAY IN THE LIFE OF
A CAREGIVER
Utility Video
UTL
RESIDENT STORY:
MY NEW CHAPTER
Utility Video
UTL
FAMILY TESTIMONIAL:
PIECE OF MIND
Utility Video
UTL
LEADERSHIP MESSAGE:
IT'S ABOUT PEOPLE
Utility Video
UTL
QUALITY JOURNEY:
BEHIND THE SCORE
Utility Video
Modular Themes for Multiple Cuts
Love & Care: Emotional social media cut
Safety & Quality: Factual and trust-building
Staff Pride: For internal use and recruiting
New Beginnings: Resident-focused journey
Addressing Weaknesses Subtly
Visual Strategy
- Avoid wide, facility-specific shots
- Use closeups and universal visuals.
Taglines / Repeating Motifs
"We know their names, their stories, their families."
"Not just care-connection."
"Every detail is about dignity."
"This is more than a facility. It's their home."
1 X MONTH
CLAIRE
"Majestic Moments": Ongoing Monthly Video Series
Produce a branded, authentic video series called 'Majestic Moments' that can be delivered monthly across platforms
A recurring, branded series featuring short stories or spotlights that rotate monthly themes while reinforcing the message: we care deeply for our residents
UTL
RESIDENT SPOTLIGHT
Utility Video
UTL
STAFF HEARTBEAT
Utility Video
UTL
FAMILY VOICES
Utility Video
UTL
MOMENTS OF JOY
Utility Video
UTL
BEHIND THE SCENES
Utility Video
Production Format Options
Shoot quarterly and release monthly
Build a B-roll library
Use narration from CEO or staff for consistency
Bonus Ideas to Keep it Fresh
Seasonal Themes (e.g. holidays, summer fun)
Ask the Nurse: quick Q&A videos
Resident Wisdom: life advice from residents
Then & Now: show improvements in care/facility
QUARTERLY
BOB
Here's What's New Series Concept:
Keep current clients/family members updated
Fuel ideas for how they can get more from Majestic
MES
MESSAGE VIDEO 1
Message Video
MES
MESSAGE VIDEO 2
Message Video
MES
MESSAGE VIDEO 3
Message Video
MES
MESSAGE VIDEO 4
Message Video
This document outlines strategic and emotionally resonant video ideas for Majestic Care's multi-location assisted living facilities.
Overall Goals…
- Showcase genuine care and long-term staff dedication
- Emphasize improving quality, backed by Department of Health scores
- Reassure families that this is not just a business-it's a community
- Ensure scalability across locations without tying visuals to a specific site
Content Delivery Channels
- Instagram / Facebook Reels
- Website video blog
- Email newsletters
- Internal TVs / digital signage